Artifact

The fastest way to know what YouTube is saying about your brand

A dead simple intelligence layer that replaces manual transcript review:

- Manual review of creator videos
See sample report

No commitment for the sample report.

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Built for brand teams in categories like

Ten layers. One report.

Share of voice, product mentions, sentiment, themes, creator landscape — the stuff you'd normally chase across five different tools. It's all here. One place. Every month.

Every video in the category.

Your brand and every competitor on YouTube — same coverage, same rules. Transcripts, comments, and channel data, collected as new videos publish. Nothing cherry-picked.

Live the next day.

No setup. No integrations. Nothing for your team to wire up. Subscribe today and your dashboard is ready tomorrow. Full monthly report every cycle.

/ Intelligence

What's inside every video. With proof.

View counts tell you who got watched. We pull what creators actually said — product by product, claim by claim — from transcripts, comments, and what's on screen. Every insight links to the exact second.

See sample report

Who's winning the category narrative

Share of voice by brand, month over month. See a competitor surge while there's still time to respond.

Share of voice · October
TaylorMade22.4%▼ 1.8
Callaway20.3%▲ 3.2
Titleist17.5%▲ 0.4
Cobra13.7%▲ 1.1

Search every word in your category

Filter every transcript at once — by product, sentiment, or theme. Every hit is a real quote with a timestamp. Not a guess from a dashboard.

Searchproduct:Qi35theme:forgiveness
218 matches · 47 videos
6:42 @PetersonsGolf — “My toe strikes are losing 18 yards on the Qi35…”
11:19 @TXG_Tour — “Don't buy it with the stock shaft…”
4:21 @RickShielsGolf — “P790 feels like a forged blade at impact…”

Insights you can take to a meeting

The report tells you what changed, why it matters, and which clip proves it. Specs, head-to-heads, creator calls — not a slide full of hunches.

October pulseTaylorMade · Golf
  • Qi35 — forgiveness narrative forming1,847 mentions
  • P790 — highest iron sentiment in the category+0.57
  • Head-to-head — Elyte ahead on ball speed28 of 47 reviews
Jump to 6:42 · @PetersonsGolf
The problem / 01

Views tell you nothing about what was said.

Right now, creators are comparing your products to your competitors and telling their audiences who to buy. Your tools tell you how many people watched. They don't tell you what they heard.

What your dashboards show
  • View counts and channel rankings
  • Watch time and engagement rates
  • Aggregate category trends
  • Audience demographics
  • Reach and impressions
What you actually need to know
  • Which products got mentioned — by SKU, not just brand
  • Whether the tone was positive, negative, or mixed — by product
  • Spec numbers and test results pulled from the transcript
  • Who creators say each product is actually for
  • The quote, the timestamp, the link — for every claim
/ Product
The product / 02

Ten sections. One report. Every month.

Delivered as a web report and a PDF. Brand team and product team get the same source of truth — structured so you can actually do something with it.

01
At a glance
Share of voice, category growth, sentiment shifts. The headline your VP asks about in standup.
02
Share of voice
Who's getting talked about, who's getting watched, and how that changed since last month.
03
Product intel
Every SKU in the category, ranked by mentions. Sentiment broken down product by product.
04
Sentiment dynamics
Daily sentiment scoring. When something shifts, you'll see it — and why.
06
Theme extraction
Recurring topics from every comment and transcript. Clustered automatically. Quotes attached.
07
Creator landscape
Who's driving the conversation, how big their reach is, and which brands they lean toward.
08
Evidence library
Every claim linked to a quote and a timestamp. Click through to the exact second.
09
Recommendations
Four prioritized moves with the signal behind each one. Assigned owners. Clear direction.
10
Video intelligence layer
Hot takes, head-to-head matchups, friction themes, earned media value, and where every finding came from.
Deep analysis / 03

Views tell you it got watched. We tell you what happened inside the video - with proof.

Three things no analytics dashboard gives you. Every video that mentions your brand or a competitor — transcribed, structured, and broken down line by line.

5.1 — Chapter anatomy

Where do the minutes go?

IntroTechLMCourseVerdict

Every video split into chapters automatically. See whether your category runs on specs, stories, or head-to-head comparisons — and where the conversation actually lives.

5.2 — Spec extraction

The numbers, pulled from every review.

Qi35168.2 mph
Elyte TD169.8 mph
GT4167.4 mph
G440 LST166.9 mph

Every spec, test result, and performance number mentioned in a review — extracted and compared across every creator in the category.

5.3 — Audience targeting

Who creators say each product is for.

Low hcp89%
Mid hcp34%
High swing74%
Slow swing18%

Every recommendation sorted by buyer type. Find out if YouTube has quietly decided your product is only for one kind of customer.

The stuff view counts will never tell you.

/ Use cases
Use cases / 04

Tell us if this sounds familiar.

These are the questions brand and product teams ask after a launch, before a planning cycle, or when a competitor starts pulling ahead. Artifact answers them — with evidence.

01

Which of our products is actually winning right now — and which one is quietly losing?

Product-level mention share, sentiment by SKU, and month-over-month change.

02

Why is a competitor gaining ground? What are creators saying that we're missing?

Share of voice trends, recurring themes, and head-to-head matchup data.

03

Who does YouTube think our product is for? Are creators sending it to the right buyer?

Audience targeting calls pulled from every review transcript.

04

What's our brand actually worth on YouTube — in dollars, not views?

Frame-level visual mention tracking, converted to ad-equivalent value.

How it works / 05

Three steps. You're in tomorrow.

No setup. No integrations. No pipeline to maintain on your end. We pull the videos, analyze them, and keep your dashboard current. You read the report.

01

We find every video

Every YouTube video that mentions your brand or a competitor. Transcripts, comments, channel data — collected and refreshed weekly. Automatically.

4,000+ videos / month in golf alone
02

We break it all down

Product mentions extracted. Sentiment scored. Themes clustered. Audience targeting calls classified. Transcripts, comments, and on-screen moments — every claim.

Done for you
03

You get the report

Ten sections. Every insight linked to a quote and a timestamp. Dashboard live the next day. Full monthly report every cycle.

Next day dashboard live
/ Pricing
Pricing / 06

Simple pricing. No games.

One product. Your category goes live; data collects from day one. Try the format with the free sample report before you subscribe.

Enterprise
Contact sales
Multiple categories, custom corpus scope, or needs beyond standard monitoring.
  • Everything in Subscription
  • Multiple categories or competitive sets
  • Custom corpus and ingest scope
  • Onboarding for pipeline setup
Best for: Multi-brand and custom scope
Common questions / 07

Questions people ask first.

How is this different from video analytics tools?
Most tools tell you which channels got watched. We tell you what those videos actually said about your products — with the quote and the timestamp.
Is this just sentiment analysis?
Sentiment is one of ten sections. The part nobody else does is video deep analysis — chapter breakdowns, spec extraction, audience targeting, and earned media value.
How is this different from a YouTube brand search?
A brand search gives you a list of videos. We give you structured intelligence — every product mention by SKU, every recommendation, every number — with a link to the exact second.
When do we get the first report?
Collection starts when your category goes live. Your first full monthly report ships after the first complete collection cycle — typically about 30 days from go-live. The dashboard updates before that as the corpus grows.
Where does the data come from?
Video metadata, full transcripts, and comments — collected and analyzed by us from your go-live date forward. Every claim traces back to a source URL and a timestamp. No black boxes.
Can you cover a brand outside your live industries?
Yes. New categories are scoped on a call — timeline depends on corpus complexity. Enterprise covers custom verticals and multi-category setups.
What if my industry isn't live yet?
Golf, powersports, outdoor, and automotive aftermarket are live now. Eight more launch in 2027. For a category we have not launched yet, contact sales to discuss scope and timing.

Your category. Broken down. Every month.

What's said in the video, what's said around it, and what's on screen — analyzed and structured into one report. The sample report is free.

See sample reportBook a demo